Category Archives for "Understanding Millennials"

Nov 19

The right – and wrong way – of determining which generation you belong to

By Vivek | Generations , Understanding Millennials

If you ever wondered what generation you belong to, you probably googled to find out the answer.  And you probably saw a result like this and came to a conclusion   Because it looks pretty simple, right? Identify which bracket you fall under and find out which generation you belong to WRONGGGGG You see, the thing about generational science is that, […]

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Sep 30

Millennial 101: Top 10 questions I’ve been asked on engaging this generation as employees and consumers

By Vivek | Employer Branding , Leading Millennials , Marketing to Millennials , Recruiting Millennials , Selling to Millennials , Understanding Millennials

Who are the Millennials? Millennials are the generation born approximately between 1980 to 2000. As of 2019, they are aged between 19 to 39. That being said, there are differing definitions as to when the Millennials were born. Researchers can’t seem to agree collectively on a fixed range of years. Hence, the numbers are fluid. […]

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